Born out of love
With love at our core, Ruffey Pet Food is passionately committed to nurturing your pet's health.
We bring together unparalleled taste and comprehensive care to keep your dogs and cats at their absolute best.
Brand story
Inspired by Melbourne’s Ruffey Lake Park, a place where pets and their families create lasting memories, Ruffey is a proudly Australian family-run business. We operate with deep respect for First Nations cultures, blending ancient wisdom of the land with modern wellness to deliver Australian spirit in every bite.
By owning both our purpose-built kitchen and the land on which it stands, we maintain absolute control over the integrity of everything we make. Because your pets deserve more than heat-depleted industrial kibble, our kitchens use innovative technology that mimics the gentle air-drying power of the Outback wind.
This is nutrition as nature intended, honouring their biological roots for a long, vibrant life.
Our Commitment
Why Choose Us
At Ruffey, we believe that every pet deserves the best nutrition possible. Our air-dried premium dog food is crafted with care, using sustainably sourced ingredients like salmon and New Zealand green lipped mussels. We are committed to ethical practices, ensuring that every meal not only contributes to the health of your furry friend but also promotes sustainability and responsible sourcing. Choosing Ruffey means choosing quality, integrity, and a vibrant life for your beloved pet.
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Expertly Crafted Pet Nutrition
Ruffey in-house Vet & PHD Pet Nutritionist Expert Team
Formulated in-house by our Veterinary and PhD nutrition team. We engineer biological wellness to ensure every single bite is perfectly balanced, human-grade, and held to Australia’s highest
safety standards.
Waste Reduction
At Ruffey, we prioritize reducing waste across every stage of our process. From carefully managing production to minimizing by-products, we strive to ensure that resources are used efficiently. Our goal is to create nutritious food for pets while leaving as little behind as possible.
Responsibility
By openly sharing our sourcing, production, and sustainability efforts, we build trust and encourage responsible choices. Our commitment ensures every step we take aligns with our values and contributes positively to the environment and our community.
Community Involvement
Sustainability extends beyond our operations. It’s about building stronger communities. Ruffey partners with local suppliers and works with organizations that share our values. By supporting local initiatives, we help create a positive impact that benefits pets, people, and the environment together.
Balanced Choice
Premium nutrition shouldn’t come with a premium price tag. Our goal is to make Air-Dried raw food accessible by offering honest, transparent pricing without unnecessary markups.
Committed to Industry Leading Safety Standards
In order to comply with the safety standards in the pet food industry, our production license is granted by PRIMESAFE & PFIAA. RUFFEY ensures that our facility's equipment, production line, packaging, transportation and other aspects meet the highest hygienic quality controls and global HACCP production standards.
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Specialised product development team
Ruffey is located in the Ravenhall area of Melbourne, spanning a total land area of 5,177 square meters and situated 18.5 km from the city centre.
We utilise advanced low-temperature drying technology to ensure that our products retain the maximum possible nutritional content throughout the manufacturing process. Notably, at least 95% of the ingredients, including locally sourced salmon and New Zealand green-lipped mussels, are acquired within Australia.
Our company boasts industry-leading teams across production, sales, logistics, and customer service, along with a dedicated product development unit. Our design philosophy centres around the principles of "natural, healthy, green, and nutritious." Each stage of the process, from production to storage and sales, is meticulously tracked and monitored to ensure that every pet food product meets the highest standards of safety, quality, and taste.
