Born out of love
With love as the source, Ruffey dog food is always committed to creating the best state for your pet's health, bringing unparalleled taste enjoyment and total care for your dog.
Brand story
RUFFEY draws its inspiration from the natural beauty and joyful spirit of Ruffey Lake Park in Doncaster, Victoria, a place where dogs and their owners come together to share vitality, companionship, and simple happiness. Just as the park provides space for connection and well-being, RUFFEY was created to reflect those same values through premium, health-focused, and environmentally responsible nutrition for dogs.
More than a name, RUFFEY is a philosophy that pays tribute to cherished walks, the unbreakable bond between pets and their families, and the joy found in every shared moment. Each product embodies this spirit, offering a taste of Australian pet paradise in every bite.
Our Commitment
Why Choose Us
At Ruffey, we believe that every pet deserves the best nutrition possible. Our air-dried premium dog food is crafted with care, using sustainably sourced ingredients like salmon and New Zealand green lipped mussels. We are committed to ethical practices, ensuring that every meal not only contributes to the health of your furry friend but also promotes sustainability and responsible sourcing. Choosing Ruffey means choosing quality, integrity, and a vibrant life for your beloved pet.
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Expertly Crafted Dog Nutrition
Promoting animal wellbeing naturally
Our recipes are crafted with the guidance of experienced pet nutrition experts who share our passion for natural, holistic care. At Ruffey, we believe in creating wholesome, nutrient-rich dog food that supports vitality, healthy digestion, and strong immunity at every life stage. Proudly made in small batches in Australia, our air-dried range combines premium proteins with carefully selected natural ingredients to deliver both nourishment and taste that pets love.
Waste Reduction
At Ruffey, we prioritize reducing waste across every stage of our process. From carefully managing production to minimizing by-products, we strive to ensure that resources are used efficiently. Our goal is to create nutritious food for pets while leaving as little behind as possible.
Responsibility
By openly sharing our sourcing, production, and sustainability efforts, we build trust and encourage responsible choices. Our commitment ensures every step we take aligns with our values and contributes positively to the environment and our community.
Community Involvement
Sustainability extends beyond our operations. It’s about building stronger communities. Ruffey partners with local suppliers and works with organizations that share our values. By supporting local initiatives, we help create a positive impact that benefits pets, people, and the environment together.
Balanced Choice
Premium nutrition shouldn’t come with a premium price tag. Our goal is to make Air-Dried raw food accessible by offering honest, transparent pricing without unnecessary markups.
Committed to Industry Leading Safety Standards
In order to comply with the safety standards in the pet food industry, our production license is granted by PRIMESAFE & PFIAA. RUFFEY ensures that our facility's equipment, production line, packaging, transportation and other aspects meet the highest hygienic quality controls and global HACCP production standards.
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Specialized product development team
Ruffey is located in the Ravenhall area of Melbourne, spanning a total land area of 5,177 square meters and situated 18.5 km from the city centre.
We utilize advanced low-temperature drying technology to ensure that our products retain the maximum possible nutritional content throughout the manufacturing process. Notably, at least 95% of the ingredients, including locally sourced salmon and New Zealand green-lipped mussels, are acquired within Australia.
Our company boasts industry-leading teams across production, sales, logistics, and customer service, along with a dedicated product development unit. Our design philosophy centres around the principles of "natural, healthy, green, and nutritious." Each stage of the process, from production to storage and sales, is meticulously tracked and monitored to ensure that every pet food product meets the highest standards of safety, quality, and taste.
Born out of love